How to write an about page in less than 30 minutes

write an about pageWhat does an about page do?

An about page is a page that describes what you are all about.  It can be about a person or a company.  Often for business coaches, it’s about both.  An about page is a chance for you to let your visitors get to know you.  It builds trust if done right.

Who reads an about page?

Believe it or not, the about page is often the most visited page next to the home page.  People in general are very curious about who you are and what you do.  They want to find out your story, and they want to do it quickly.  The about page is the obvious answer for finding this information.

What do people expect to find on an about page?

Most people expect to find a picture of you, some facts about how your business got started, what you believe in, and how you can help them.

What mistakes are most common when you write an about page?

While there are many mistakes, often stemming from lack of planning or putting it together as an afterthought, here are the most common mistakes I see:

  • bad picture, not professional quality
  • not enough information
  • too cold, not personal enough
  • thrown together at last minute
  • not well formatted visually

Should I hire someone to write an about page?

Rather than hire someone to write the page, I would recommend writing the page yourself and hiring someone to edit it and make it perfect.  But, your story is best told by the person who lived it…You!

So, how do I get started?

First, answer a few questions and you’ll be on your way to writing the perfect about page.

  1. What’s your name?  Is that what your friends call you?  Nicknames are a great way for people to connect with you and feel like one of your friends.
  2. What hobbies do you have?  Another way to connect with people.  Keep it short, though.  This isn’t the meat of your about page.
  3. Why did you start coaching?  Tell a personal story about what motivated you to become a coach.
  4. What do you dream of doing with your coaching business?  How can you help the world?
  5. What sets you apart from others?  What is your gift?  Your calling?
  6. Call to action.  What do you want me to do, now?  Call?  Email?  Fill in a form?  Let me know what the next step is.