Are you stuck in a rut with your business coaching business? Ever wonder what makes other coaches successful and how you can reach that same level of success?
Believe it or not, your website and your online presence can make a huge difference in how potential clients view you. If your website is sloppily put together and has no real elements of design, you will probably be seen as unprofessional before they even get a chance to meet you. Many people will just leave your site without ever getting to know the real you.
So, how can you change that? What can you do to step up your game and put your best foot forward?
First, you need to hire a professional to design and build your site. While it may be tempting to do it yourself, you are cheating yourself at your most important first impression if you decide to do it yourself. While you may be super proud of your accomplishment, it will probably never measure up to professional standards no matter how hard you try. And that will just lead to frustration and website embarrassment over time. Plus, every day that goes by with your homemade website is another day that you can’t impress your future clients. So, it’s time to be an adult about it and hire someone to do the job right.
Next, make sure you hire someone to do a complete job. Don’t just have them make you a pretty site, make sure they do the SEO, social media profiles, email autoresponders, and a free gift. You may also consider hiring someone to write content for you on a regular basis if that’s something you struggle to get done. With all the steps in place, it is much easier to attract and retain your favorite clients. Don’t have the mentality, “If you build it, they will come.” That only works in the movies. A beautiful website is not worth anything if nobody sees it. You need a plan in place for how to steadily drive traffic to your site.
If you talk with any marketing expert, they will tell you that you need multiple sources of traffic all the time. While many traffic sources are free, you will likely need a paid advertising campaign to get enough traffic to your site, especially in the beginning while you’re still building your SEO. It can take a long time before your organic (free) traffic is high enough to count on for business growth. And, it doesn’t stay high on it’s own. You have to keep feeding the beast with fresh, relevant content that people will want to share (this is where blogging and facebook come in).
I know it is a tough pill to swallow to hire someone to do something you think you can handle yourself, but believe me, I can almost always spot a homemade website when compared to a professionally done complete marketing campaign.
If you’re ready to talk about your business goals and what your next steps should be, schedule an appointment here.